Are you tired of the dreaded “fake tan” look? You’re not alone! For years, self-tanning products have had a reputation for being too orange, too smelly, and, well, just too fake-looking. But with Boë Self Tan, we’re changing the game and giving you a glow that’s genuinely natural. Here are five reasons why Boë’s self-tanner looks so natural—and why it might just become your new go-to!

1. Natural Ingredients You Can Trust

Boë Self Tan is packed with natural ingredients you can feel good about. We use Potassium Sorbate, a natural preservative found in fruits like strawberries, cherries, and tomatoes. This ingredient helps keep bacteria away, making it a clean, skin-friendly choice for your self-tan. Boë’s ingredients are similar to those you’d find in the food you eat, meaning they’re safe, non-irritating, and free of harsh chemicals. With Boë, you can get a beautiful tan without worrying about harmful ingredients or skin irritation.

“So many self-tanning products try to mask that typical tan smell with intense fragrance. This truly smells like NOTHING when applied and only gives the faintest hint of self-tan smell in the morning. I’m talking nose to skin, and I can barely detect it.”

2. Fragrance-Free for a Fresh Feel

Unlike many other self-tanners, Boë is completely fragrance-free, so there’s no overpowering smell. Because it’s free from perfumes and allergens, Boë is gentle on your skin and safe for everyday use, even if you have sensitive skin. You may notice a mild scent a few minutes after applying Boë, but that’s simply the product working with your skin’s natural melanin. This subtle smell fades quickly, leaving you with a fresh, natural glow—just like you get from real sun exposure!

3. Not Just a Layer of Color—It’s Your Skin’s Own Glow

What makes Boë truly unique? It doesn’t sit on top of your skin like a traditional fake tan. Instead, it works with the melanin in your skin to create a natural, sun-kissed look. Boë products contain DHA, a natural sugar-derived ingredient from sugarcane. When applied, DHA interacts with proteins in your skin to produce a warm, brownish pigment, mimicking the effect of the sun on your skin. This means your Boë tan is as close to a real tan as you can get—without the harmful UV exposure.

“No orange-carrot-looking color, and it doesn’t look like a fake tan, even in winter. So easy to use and such a pretty outcome!”

4. A Tan as Unique as You Are

Since Boë works with your skin’s natural melanin, the tan you achieve is entirely unique to you. This means you’ll get the color that best suits your skin tone—just like when you tan in the sun. Because everyone’s skin responds differently, your Boë tan will be yours alone. It may look slightly different from your friends’ tans, making it a truly personalized glow.

 

5. Gradual Tanning for a Consistently Radiant Look

We recommend applying Boë gradually to achieve the most natural look. With a gradual tan, you’re in control, building up your color little by little until you reach your desired glow. This approach prevents over-application and keeps your tan looking fresh every day, not just on weekends. By using Boë every day or every other day, you’ll enjoy an even, sun-kissed tan that lasts. It’s a low-maintenance, high-reward way to stay radiant!

With Boë, you can say goodbye to the streaky, orange self-tans of the past. Embrace a natural glow that’s easy, fresh, and uniquely yours. Ready for your perfect tan?

Read more about our tips, products and Boë in general on our tan talk-page.

YOU MIGHT BE INTERESTED IN…