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Privacy Policy

LAST REVISED: March 4, 2019

This Privacy Policy describes how Boë Beauté Aps. and its subsidiaries and affiliates (“Boë,” “we,” “us,” and/or “our”) handle personal data we collect online (e.g., through our websites) and offline (e.g., through customer support channels, our retail locations, and in-person promotional activities) (collectively, the “Services”). This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your data.

Information we collect directly from you

We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, or interact with us on social media. The types of personal data we may collect directly from you include:

  • Contact information, such as your name, email address, mailing address, and phone number;
  • Account information, such as your username and password;
  • Billing information, such as credit card details and billing address;
  • Optional information you may choose to provide, such as your date of birth, gender, social handles, makeup and color preferences; and
  • Any other information you choose to provide.

What personal data we collect and why we collect it

We collect information about your use of the Services, such as the products you buy or express interest in.

Referral Program

If you choose to use our refer-a-friend service to tell a friend about Boë, we may collect your friend’s name and email address in order to send your friend an email and (if you so choose) one follow-up reminder email inviting him or her to shop with us. We store information about the individuals you refer in order to send these emails and to administer and track the success of our referral program.

Information we collect from other sources

When you access the Services through a social network, we collect information from the social network in accordance with your settings on the social network. If you interact with us on social media, we will collect information about those interactions. The information we may collect includes your name, picture, and email address. We may also collect information about you from third parties, including mailing list providers and publicly available sources, or friends that refer you to Boë.

Information we collect by automated means

When you visit our sites, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include: URLs that refer visitors to our websites;

  • Search terms used to reach our websites;
  • Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
  • Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, and which emails you may have opened); and
  • Usage information (such as the number and frequency of visitors to our websites).

We may associate this information with your Boë account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Boë.

For more information about how we use cookies click here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Boë and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity.

How We Use Your Information

We may use the information we collect to deliver the products you request, to maintain and customize your account and our interactions with you, and to provide, maintain, and improve our Services. We also use the information we collect to:

  • Communicate with you about our Services, including to tell you about products and services that may be of interest to you;
  • Respond to your requests, inquiries, comments, and suggestions;
  • Facilitate your engagement with the Services, including to enable you to post comments and reviews;
  • Offer contests, sweepstakes, or other promotions;
  • Conduct or administer surveys and other market research; and
  • Protect against, identify, investigate, and respond to fraud or other illegal activity.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

How We Share Your Information

We may share the information we collect:

  • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support;
  • With select partners as a part of co-sponsored promotions;
  • To comply with a legal or regulatory obligation, protect and defend Boë’s rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
  • Between and among Boë’s current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
  • With your consent and at your direction.

When you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.

We may share the information we collect:

  • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support;
  • With select partners as a part of co-sponsored promotions;
  • To comply with a legal or regulatory obligation, protect and defend Boë’s rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
  • Between and among Boë’s current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
  • With your consent and at your direction.

When you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.

When you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.

Your Rights and Choices

Managing or deleting your Boë account

You may review, update, or modify your account information, including profile and contact information, at any time by logging into your Boë account. You may delete your Boë account by emailing contact@boebeaute.com

Opting out of email marketing

You may unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).

Restricting cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Children

Our Services are not designed for children and do not knowingly collect personal data from children. If you have reason to believe that a child has provided personal data to us, please email contact@boebeaute.com and we will endeavor to delete that information from our databases.

Data Transfers and Privacy Shield

Boë is headquartered in Denmark (EU), and when we have operations and entities in Denmark and other countries. As such, we may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

We are committed to resolving complaints about our processing of your personal data.

Residents of the European Economic Area

If you are a resident of the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the processing of your personal data.

Legal Basis for Processing

If you are a resident of the EEA, we process your personal data when:

  • We need to use your personal data to perform our responsibilities under our contract with you (e.g., processing payments for and providing the Boë products you have ordered).
  • We have a legitimate interest in processing your personal data. For example, we may process your personal data to send you marketing communications and to provide, secure, and improve our Services.
  • We have your consent to do so.

Data subject requests

If you are a resident of the EEA, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or erased. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may email contact@boebeaute.com as indicated below. If you have a Boë account, you may also review, update, and delete certain personal data by logging into your account.

Questions or Complaints

If you are a resident of the EEA and have a concern about our practices concerning the processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

Links to Other Websites and Third-Party Content

We may provide links to third-party websites, services, and applications, such as Facebook, that are not operated or controlled by Boë. This Privacy Policy does not apply to third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party service before providing any information to or through them.

The Services may include an activity feed, social media buttons and widgets, such as the Facebook “Like” button or the “Share This” button. Your interactions with these features are governed by the privacy policy of the third-party service that provides the feature.

Data Retention

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.

Contacting Boë

If you have questions or concerns regarding this Privacy Policy, or would like to update your preferences or information we have about you, please contact us at the information provided below. We will take reasonable steps to respond to your request.

Boë Beauté Aps.

Flaesketorvet 68

1711 Copenhagen

Denmark

contact@boebeaute.com

@BOEBEAUTE