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story about tan & go!

ABOUT BOË

Boë is a small Danish indie skincare brand. We carefully launched in November 2020 from our own website, with four high quality self tan products. Our products quickly became a success across Europe. Since our launch, we have resisted to go on large retailer sites, tv-shop’s, live selling etc.

– To protect our idea; to be an authentic indie skincare brand, that have only one goal! Which is to bring you the very best products within skincare – whatever it takes, whatever it is.

Nothing less! 

To complete our mission, we need to stay independent and different. As being just another skincare brand on the shelves in Harrods, Selfridges, Sephora, Douglas, Galeries Lafayette, etc – online or offline – will not make it. This is for one simple reason; it will maintain products of a quality like Boë’s, on an absurd high level – and our mission is different: We will democratize quality (luxury) skincare

BOË IS THE DEMOCRACY OF DELUXE!

Which is why, you are only going to find Boë products at Boë’s website.

– And that is why we try to develop and bring you the very best without the crazy retailer margins, the middlemen and the no less crazy marketing costs online as well as offline.

Some will call it transparency prizing, some call it honest pricing – we do not call it anything. It is just who we are and what we will like to do; to bring you the very best skincare products at affordable prices!

I WOULD LIKE TO SHORTLY TELL YOU WHERE WE COME FROM, AND WHAT WAS AND IS THE IDEA BEHIND BOË

Boë was actually founded because the founder wanted to develop high quality self tan products. Self tan products that were made with a maximum of caretaking for people like his wife, who suffers from having very sensitive skin and gets allergic reactions to fragrances and nearly any form of chemicals.

The wife of the founder is suffering from Rosacea and is at the same time multi-chemical sensitive (MCS), which means she is prone to get allergic reactions from cosmetics, natural and chemical fragrances, etc. She wants to stay naturally healthy and sun kissed looking – but is at the same time careful about sun exposure. This is why she finds self tan being a brilliant concept. But despite her excitement, she has never been able to find any, that was satisfying her needs or not causing an allergic reaction.

– and that was, what the founder wanted to give her. The opportunity to look naturally healthy and sun kissed all year round – without stress!

This is where Boë started.

AFTER OUR LAUNCH

After our successful market launch we realized, that Facebook, Amazon, Google and their algorithms had it all figured out and that the golden age of transparency and opportunities on the internet for most small and independent brands were all in the past. The global tech giants and their algorithms will drain all the economic advantages for their sake and behalf, and you, as a consumer, will not benefit to the extent, that you deserve.

You can have high quality products made at more reasonable prices, that you, your skin and well being will benefit from – if Facebook, Google, Alibaba, Amazon did not dominate the search and marketspace.

This is why we try to bring you the very best products in a smarter way – than “just” going on Zalando, Amazon, Sephora etc.

– But we think the world is a more fun and interesting place with diversity!

JOIN US

– together we can create – democracy of deluxe – in skincare

TAN & GO!

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@BOEBEAUTE